My customer would be a young man who is involved in sports. Typically team sports in high school or intramurals in college. A lot of these kids will be athletes involved in sports after their classes, so they need a boost in the afternoon. For hobbies, most will have interests in video games, cars, and sports. They have no children because they're young. They're perhaps a little too cocky for their abilities, and have the delusion that most teenagers do that they are invincible.
As far as what I have in common with this dude, I was a lot like him when I was in high school. Playing lacrosse after school, being tired after lunch, and playing video games and gawking at cars when I got home. It's no coincidence that I'm targeting a niche that I know well.
That is a good idea to target a customer base that you used to fall under years ago. Chances are that you will know what they are looking for better than they do because you went through that stage of your life already and know what they want in life even if they don't.
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