The segment of buyers that I have selected for this post is High School Athletes. Mostly because they're easy to interview because they have nothing better to do.
The thing is, these kids don't google energy drinks. They mostly don't like coffee, as it's bitter and quite an acquired taste. Usually if they need a boost before practice or something, they'll drive to the gas station after school but before practice and snag an energy drink off the shelf and maybe a small snack. They are able to get these quickly and easily, because there are gas stations everywhere and the inventory they have in stock is pretty static and consistent across the country. Energy drinks, sodas, water bottles, candy bars, crunchy snacks, etc. They're aware of the need for a boost in energy because they're tired from being in school for 7 hours. They know how to solve it, so they just pop on over to the gas station. No need to research it, they know it's there.
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