11 - Idea Napkin No. 1

1. I'm a college student who will be 20 in a week. I would like to be something more than I currently am, and realize that the kind of opportunity that I'm looking for doesn't just appear in front of you, so I will have to create my own opportunities, ideally within something I'm interested in.
2. I want to sell a product that I can be passionate about, so I'm creating an energy drink (which I drink far too much of) that will be marketed to athletes (I like sports). This will be designed for athletes and eventually I may specialize the formula for individual sports.
3. My customers will be athletes that need more energy. I intend to make this the kind of thing that's not going to give you cancer or something.
4. My intention is to have this product actually taste good, not like medicine you have to take. This product should provide a competitive edge.
5. I myself am an athlete so I at least know what someone would want. As a certified personal trainer, I also have a very in-depth knowledge of various supplements and how they affect the human body.

I think my biggest challenge with this product will be marketing it to people and differentiating it from the rest of the energy drink market. People have a negative view towards energy drinks as "unhealthy", so I obviously don't want this image for a product marketed towards athletes, who are usually more health-conscious than the typical consumer.