Not everyone likes/wants caffeine
Not everyone likes sweet flavors that are typically associated with energy drinks
Older people generally don't want this product
People with pre-existing heart conditions definitely shouldn't drink any caffeine
- Who is in?
- Teenagers
- Younger Athletes
- What is the need?
- A beverage that contains a small dose of caffeine as well as other supplements that enhance athletic performance.
- Why does the need exist?
- There is no middle ground between preworkout and energy drinks.
- Who is not?
- Old people
- People with heart conditions
- Pregnant or breastfeeding women
- People who dislike stimulants
- Nerds
- What is the need not?
- This is not soda. It is not preworkout.
- Alternative explanations?
- This could be too niche of a product. However, I believe that a great flavor will go a long way to bringing this product to a larger audience.
I agree with your points, not many older people will want this product and not everyone has a sweet tooth. I personally do not have that much of a sweet tooth and would prefer less sweet drinks. I am curious to what flavor you will come up with to market this product!
ReplyDeleteHi JT,
ReplyDeleteAlthough I agree that it could be too niche of a product, I think your product could be really successful for those within the target audience! I'm excited to see what ideas you come up with to differentiate this from other energy drinks out there.