Tuesday, September 18, 2018
8 - Solving The Problem (What exactly are you selling?)
My solution to the aforementioned opportunity is simple. An energy drink designed specifically for athletes playing high-intensity sports such as soccer, lacrosse, football, basketball, or anything similar. This drink would contain a caffeine content lower than other drinks of similar volume, so as to not elevate the heartrate of the athlete to an unreasonable degree while still providing a boost in energy and mental clarity. This drink will also contain other compounds that help with athletic endurance such as beta-alanine, lecithin, L-Arganine, and others. I haven't worked out the specific formula yet, but the goal is to provide endurance benefits without affecting heartrate, speed, coordination, or any other ability that is crucial to sports.
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Hi JT,
ReplyDeleteI like this idea because I think a lot of the energy drinks out there right now are actually somewhat dangerous. I think an alternative energy drink is a great idea and something athletes would benefit from, especially if they know its healthier. I also think its cool that you're already thinking of a specific formula.
JT,
ReplyDeleteI also like this idea and would definitely make it healthier option for athletes, especially those that are going hard in the wight room and on the field every single day. Especially for professional sports leagues, this could be the problem solver for a lot of leagues and teams to people who are getting injured a lot.